current band London Grammar have made it apparent how digital technology has been a major aspect of their key to success and praise within the last year. They released their debut song ‘Hey Now’onto their YouTube Channel on December the 12th, this has now been views almost 2,000,000 times over the last 11 months. Their fan base does not only consist of those of the United Kingdom, but it has become Global, with people blogging about the band, tweeting about the band, using Instagram to mention the group and mentioning them on Facebook. This all helps with the international recognition of the new alternative group.
When going onto the bands website, there are links already shown that lead to their Facebook, Instagram, Twitter, YouTube and Soundcloud pages. This shows that the group have the dedication to expand their audience and in order to do so, they choose some of the top mainstream online social networking sites. This is good due to social networking becoming an increasingly important part of peoples social life, as well as peoples every day life. By using these sites which are free of charge, an unsigned group such as London Grammar this works to their advantage due to the cost being so low. Therefore they actually gain profit for themselves through being an unsigned group.
London Grammar’s website allows the audience to listen to their biggest and newest song, Strong, which was published on the 26th of July 2013. In a few short months this video gained over 2,500,000 viewers. This had already shown the growth in the bands audience. Also it can be assumed that quite a few of the viewers then purchased the bands songs on ITunes, which for a band with barely any funding, this can show the major increase in their profit. An article from the Guardian in April 2013 described them to be a ‘blog-buzz band’ this suggests how the band actually became world known by their audience,therefore the article creates the realization of how the band actually started, it also comes as a shock because the groups single reached number two in the charts,with their album "if you want" released on the 9th of September. This sold an astounding 33,130 during the first week of being released. which is why it was more than likely noticed a lot more, due to them not being signed or having the power of the oligopolies to help them to succeed.
When going onto the bands website, there are links already shown that lead to their Facebook, Instagram, Twitter, YouTube and Soundcloud pages. This shows that the group have the dedication to expand their audience and in order to do so, they choose some of the top mainstream online social networking sites. This is good due to social networking becoming an increasingly important part of peoples social life, as well as peoples every day life. By using these sites which are free of charge, an unsigned group such as London Grammar this works to their advantage due to the cost being so low. Therefore they actually gain profit for themselves through being an unsigned group.
London Grammar’s website allows the audience to listen to their biggest and newest song, Strong, which was published on the 26th of July 2013. In a few short months this video gained over 2,500,000 viewers. This had already shown the growth in the bands audience. Also it can be assumed that quite a few of the viewers then purchased the bands songs on ITunes, which for a band with barely any funding, this can show the major increase in their profit. An article from the Guardian in April 2013 described them to be a ‘blog-buzz band’ this suggests how the band actually became world known by their audience,therefore the article creates the realization of how the band actually started, it also comes as a shock because the groups single reached number two in the charts,with their album "if you want" released on the 9th of September. This sold an astounding 33,130 during the first week of being released. which is why it was more than likely noticed a lot more, due to them not being signed or having the power of the oligopolies to help them to succeed.